Wim Crouwel “Fascinated by the Grid”

Kyoto DDD Gallery

This event has ended.

This exhibition is the first overview of the work of Dutch graphic designer Wim Crouwel in Japan. Crouwel (Born in 1928) began his career in 1952 as an exhibition designer but is most noted as the graphic designer of the Stedelijk Museum Amsterdam (1963-1984). His reputation also rests on his experimental computer alphabet, stamps and calendars. In 1963 he was a co-founder of Total Design, a large multidisciplinary design agency. It introduced Swiss modernism and corporate identity in Holland. Crouwel has also been active as a teacher, writer and lecturer.
As a graphic designer Crouwel propagated rational and systematic design using grids. In his opinion a designer should have an objective attitude working on information design rather than on advertising. His views helped shape a new paradigm and have contributed to a lively design climate. Crouwel’s oeuvre testifies to over half a century of work in a highly consistent manner, uniting theory and method with an unprecedented level of poetry and aesthetics.

[Related Event]
Special Talk
with Jun Sato (professor of Kyoto University of Art and Design / Department of Information Design)
Date: Dec.15 (Fri) 17:00-19:00
Location: Kyoto University of Art and Design
Participants: 100 (Reservation not required)
Admission: Free
Please refer to the official site for further details.